World Trade Expo

The International Trade Fair in Saudi Arabia is a multi-sector event that allows countries worldwide to contribute to the Kingdom's economic growth and promote their products and services in the Kingdom's market, which is, without a doubt, the most attractive and largest market in the Middle East and North Africa, where the Kingdom's residents possess unparalleled purchasing power. The most favorable business environment awaits the world's countries at the International Trade Fair in Saudi Arabia. Vision 2030 aims to diversify the Saudi economy away from oil revenues while seeking to develop new economic sectors that lead to significant transformations in the economy. The economic reform program, led by Crown Prince Mohammed bin Salman, seeks to expand the base of knowledge, technical expertise, and commercial competitiveness in the country. To help achieve these goals and develop emerging industries, the Kingdom of Saudi Arabia seeks to increase foreign investment and private sector participation in its economy. Regulatory changes have been made to allow foreign investors to own stakes in Saudi companies, and significant investments have been allocated to infrastructure development.