Sela

Sila Company was established in 1997 as the first FIFA-recognized players' representation company in the Kingdom of Saudi Arabia, and it has grown to become a leading institution specializing in the sports, entertainment, culture, leisure, and hospitality sectors.

In all these sectors, the company designs and delivers stunning experiences and creates unique destinations enjoyed by millions of people every year.

Over more than 25 years, Sila Company takes pride in its partnerships with some of the world's most famous brands to provide event management services and organize experiential moments that enhance audience engagement and connection.

In the field of sports and commercial marketing, Sila Company has negotiated sponsorship deals for the majority of Saudi first-division football clubs and led the commercial and operational arm of the Saudi Professional League.

The company has since expanded and worked with major sports entities, including Formula E, the Super Cup and Supercopa de España, World Wrestling Entertainment, the World Super Series of Boxing, and the World Chess Championship.

With the company's accelerating growth and international expansion plans, Sila's team of specialized experts offers integrated solutions, ranging from master planning to engineering, concept development, audio, video, photography, research, patents, and the creation, monetization, and protection of brands and intellectual property.