About the company
New Murabba is shaping Riyadh’s modern downtown, a connected, mixed-use urban destination designed to bring people, opportunities, and experiences closer together through proximity-led planning. At its heart stands The Mukaab, Riyadh’s rising Skymark and a defining landmark within New Murabba. Designed as an immersive destination, The Mukaab anchors the masterplan and reflects the scale, ambition, and future-facing character of Riyadh’s new downtown. As a PIF company, New Murabba operates as a master developer, unlocking investment opportunities through structured land sales, joint venture partnerships, and strategic collaboration across key asset classes. Through disciplined planning, integrated infrastructure, and demand-led development, New Murabba is creating an investment-grade platform designed to drive long-term economic impact.