About the company
We are driving the development of Soudah and parts of Rijal Almaa’s Governorate in the Aseer region to create a luxury mountain destination with immersive cultural experiences while celebrating the region’s natural landscape.
His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud, Prime Minister and Chairman of the Public Investment Fund (PIF), announced the launch of Soudah Development Company on 24th February 2021, with investments exceeding SAR 11 billion. Soudah Development is a closed joint-stock real estate development company owned by the Public Investment Fund (PIF) of Saudi Arabia, with the aim of developing Soudah and parts of Rijal Almaa in the Aseer region to create a luxury mountain tourist destination.