About the company
Dan Company, a subsidiary of the Public Investment Fund (PIF), aims to contribute to the development of the tourism sector by leveraging the Kingdom's stunning natural resources and showcasing its rich agricultural and natural diversity through rural, leisure, and ecotourism. This will encourage residents and visitors to deepen their connection with nature. Dan operates on an integrated and innovative business model that incorporates both company-owned and franchised assets, developing a comprehensive tourism ecosystem comprising luxury resorts and rural lodges.
Dan aims to diversify the national economy and enhance the contribution of urban economies to Saudi Arabia's GDP, aligning with the objectives of Saudi Vision 2030. As a contributor to the Kingdom's tourism sector, Dan also works to empower local communities to diversify their economic activities and develop successful and thriving businesses. The company will collaborate closely with key partners in the government and private sectors to accelerate the growth of the tourism sector, and these efforts are expected to create numerous direct and indirect job opportunities. By 2030, Dan is expected to contribute approximately $1.6 billion (SAR 6 billion) to Saudi Arabia’s non-oil GDP as it expands its operations.