Read: Quick tips for hosting a successful international exhibition

Quick tips for hosting a successful international exhibition

When planning to set up an exhibition at an international level, there are a number of things to keep in mind. From knowing the local language to understanding local exhibition regulations, you need to be well-prepared. As an international exhibitor, you will meet people from different languages and cultures, which will ultimately impact your exhibition.

There may be times when priority is given to exhibiting in your own country, but excelling in international exhibitions plays a different role. Mastering exhibitions is not easy; they come with additional challenges, and when planning to participate in international exhibitions, you must know the essential steps for setting up a successful international exhibition.

If you are an international exhibitor wondering how to make an exhibition successful, these quick and useful tips for international exhibitions will help you navigate this task swiftly.

• International exhibition invitations require more planning and efficient time management. You can either hire an exhibition company to do it on your behalf or plan it several months in advance.
• Conduct in-depth research before traveling abroad for an exhibition. It may seem exhausting, but foreign countries have different exhibition rules and regulations that you should be aware of.
• Familiarize yourself with the nature of the country where you intend to hold the exhibition. Study enough about the culture, the city you plan to visit, the people, local regulations, and some essential local greetings.
• There may be a few words or phrases that are not politically correct in the country where you are exhibiting, so learn about cultural and political differences, which will also help in your interaction with the local attendees.
• Language is a vital element that plays a key role during exhibitions abroad. For example, different cultures have different connotations for phrases, so you should be aware of all these matters.
• There are countries where exhibiting is more expensive than in your home country. Know this in advance to avoid any last-minute troubles. For example, the cost of exhibiting in the United States is five times the cost of exhibiting in Europe. It is essential to have enough money to cover exhibition expenses.
• Avoid high expectations but be more adaptable to situations that may occur at the exhibition and how to deal with them.
• Few countries do not accept cash for exhibition services, so make sure to carry your credit card with you or arrange for prepayment through online banking websites. You should also be aware of international fees and exchange rates and how they will affect your overall budget.
• International shipping is more difficult, and if exhibition materials are heavy and need to be shipped, you must plan your shipment accordingly, as any kind of delay can cost you dearly.
• Contact your mobile network's customer service and ask if you can use it abroad as well. Do this a month before your exhibition to avoid any last-minute surprises, and always ensure you are easily reachable by your partners during the exhibition.
• You can hire local people. This is recommended because a local person is well-versed in the native language and can ensure that visitors to your site are not overlooked. Additionally, locals will be able to assist in understanding you, and having local staff at the exhibition can enhance your strategy on how to attract visitors to your site.
• Have your flyers, business cards, brochures, and leaflets printed in English as well as the local language. This gives a sense of closeness to exhibition visitors and lets them know what your brand is about.
• Be as flexible as possible. Managing an exhibition or promotional booth in a foreign land is a daunting task. It is best not to be stubborn regarding exhibition management and be willing to listen to your team for innovative exhibition ideas.

Use these tips and ideas for setting up international exhibitions while planning your exhibition abroad to have a worthwhile exhibition experience.