Read: Steps to organize your event on a simple budget

Steps to organize your event on a simple budget

You might think there's no way to organize an event's effectiveness on a simple budget, but believe me. You'll need patience and determination to start your own event planning project. Coordinate your project precisely, respect the deadlines you set for yourself, and be persistent.
Here are the most important steps for organizing a successful event on a simple budget

The Idea and Concept
Once an event idea is proposed, remember to be flexible. Leave yourself some room to adjust and develop the idea. Once the idea is finalized, move on to developing the event concept. The concept will give you a more competitive edge; this is what will make your event stand out from similar ones. The event concept can include things like design, collaboration, partnerships with companies, technology, location, and more. Nowadays, most event planners aspire to host environmentally friendly events, which include recycling, a focus on online advertising, and others. 

Identifying the Audience
The importance of identifying the audience for your event should never be underestimated. Your audience is the key to finding the right sponsors and partners. So, ask yourself these questions: Is my event suitable, and will certain types of individuals/companies show up? Which groups will attend? If the price is too high, students might not be keen to attend. Be prepared to offer discounts and set a promotional period. Also, consider the event's location and time to estimate who can attend.

 

Creating the Agenda
Once you've defined your concept and estimated the expected audience, start thinking about the event agenda. Do you want to host an all-day event; will it be a workshop spanning a few weeks? Who are the speakers you can invite? Based on your answers, you can start searching for the appropriate venue, partners, and sponsors.

 

Inviting Speakers for Free
To attract speakers for free to your event, you must have a well-developed event plan that shows passion and inspiration, so you can present a list of irresistible benefits after their attendance. These things will differ for each speaker, but common ones are promoting their name/brand among the target audience, plus an advertising opportunity. Don't be sad if someone declines to participate; instead, be prepared to modify your proposal and always think of some other lecturers.

Finding Sponsors
First, you need to carefully consider which companies and institutions would be interested in sponsoring your event and what benefits this sponsorship offers. Sponsoring companies care about the event's audience and theme when determining whether your event is the right place to promote their brand or not. Above all, sponsorship is a means of connecting brands.

Free Marketing and Media Partners
It's possible to get a sufficient marketing campaign for free; there are some methods both online and offline. First, there are social media, which you can handle with a bit of enthusiasm. You can find a lot of information online with tips and analyses on how to use social media for promotion and what kind of mistakes to avoid at all costs. However, one of the most powerful online promotional tools is having compelling content to share with your target audience. Finding media partners to talk about your event, publishing interviews and reviews would be a great starting point for your marketing campaign. The media will give you credibility, so make sure to find at least one reputable media partner.

 

Choosing Your Prices Carefully
The event's pricing plan plays an important role in the decision-making process for many attendees, so be prepared to set promotional periods and discounts.

 

Good luck and success to everyone