Essential Elements of Corporate Identity
A company's identity is a combination of colors, graphics, verbal, typographic, plastic, audio, video, or other technologies that provide a single image of the company, its face, and its success.
A carefully developed company identity makes the company more likely to be distinguished, perceived, and remembered by customers, partners, and other independent observers. It works not only for the company's products or services but also for all its activities, distinguishing it from competitors.
The basic elements of a company's visual identity include:
- - Naming (the company's exclusive name)
- - Logo
- - Color selection
- - Font formatting
- - Business card
- - Company letterhead
- - Envelopes
1- Naming is a name created for companies, products, services, and promotional offers. This procedure, which seems very simple at first glance, requires not only creativity but also professional knowledge and experience in the field of advertising.
Tips for naming:
- Original, so it does not violate a trademark right previously registered by other companies.
- Free from ambiguity.
- Harmonious.
- Lively and memorable.
- Matching the chosen image.
2- The logo is the original mark that displays and identifies the company or its products. It usually consists of a square or an image with text inside. A properly designed logo will attract customers' attention and always draw their focus, creating a positive impression of the company.
. The logo represents the company's image and aims to remind consumers that your company exists and that this is exactly what they need.
3- Company colors are a set of fixed colors that form part of the company's identity. Company colors make the corporate identity more attractive
and more memorable, capable of creating a strong emotional impact. The main goal in developing company colors is to capture them in a way that causes a permanent association with the company's field or direction. When choosing colors, you must consider the psychological and emotional effect, such as empathy and trust in the organization.
4- The company font is a very important and defining element of the corporate identity that reflects and confirms the features and characteristics of the brand. The company font can be one of the best elements of the corporate identity. Recognition of a well-designed company font is very high, for example, remember the font of Walt Disney or Coca-Cola logos.
5- A business card is a traditional part of the contact information for a company representative. It is usually made of heavy paper or cardboard, rarely made of plastic.
6- Company letterhead is another element of corporate identity, where every document leaving the company must be printed on company letterhead. For this reason, it must have a high-quality, authentic, and unforgettable design.
7- Designed envelopes are special envelopes for mailings and transferring official information, preserved in an envelope with the company's special brand. Envelopes usually do not contain many elements, and their design should be concise and precise.
But this is not the complete list of corporate identity elements. It can also include:
- - Souvenirs
- - Street advertisements
- - Interior design
- - Vehicle graphics
- - Folder
- - Brochure
- - Poster
- - Flyer
- - Information sheet and price list
- - Website
